Director, Creative & Marketing | Head of Social & Events
Grew X (Twitter) organically from 500 to 106K+ followers and Discord from 300 to 138K+ members, by executing data-driven social and community strategies.
Produced 3 international events and 1 hackathon remotely, by leading end-to-end creative direction, logistics, and sponsor activations, delivering 5-star reviews, new partnerships and clients.
Saved the company $15K/month in creative costs by taking over design and asset production using AI-powered workflows, eliminating external agency dependency.
Created and continuously developed the brand lore including all characters, backstory, personalities, team personas and corresponding assets.
Directed & produced all brand videos, images, gifs, livestreams, blogs and partner assets.
Camp Haven
Camp Haven was DataHaven’s official activation campaign for users to qualify for DataHaven’s token airdrop. Users participated in quest activities including daily check ins, referrals, education and content creation. Camp was built for a few core reasons: to help you learn about decentralized data ownership, to stress-test our AI-focused storage platform, and to build a vibrant early community of contributors.
AI Assets
I created DataHaven’s brand assets with multiple AI programs.
Videos
I directed and produced all the video content for DataHaven as well as managed external agencies, contractors and freelance creatives to make sure branding and vision were on par to our standards.
Product Explainer
“Vera’s Library” for Camp Haven Campaign
“Bruce’s Bunkhouse” for Camp Haven Campaign
Social Media
I organically grew the X (Twitter) account from a few hundred followers to over 106k+ and over 12 million impressions by executing data-driven social and community strategies including giveaways, partnerships, custom artwork, and “reply guy” commenting.
I also created & managed the Instagram, Youtube, Threads, Blusky and Linkedin accounts which all grew from 0 to 10k.
